26-year-old Tyler Mackechnie is a self-made serial entrepreneur. He’s now supporting amateur business owners by sharing his knowledge and experience, with an aim to transform their entrepreneurship dreams into a reality.
Who is Tyler Mackechnie?
Tyler started off by selling unlocked iPhones on eBay to people in China at the age of 14, and by the time he was 19, Tyler started in his first network marketing company. To date, he has generated more than $20 million in sales across his multiple ventures, but it wasn’t easy, he says.
Over the years, Tyler has owned and invested in several startups. He has now forayed into social entrepreneurship, to help entrepreneurs find a more efficient way to grow.
‘We give the public free education on entrepreneurship, give them the chance to work with us without requiring any fancy qualifications and no start up costs.”
“Especially during these times where a lot of people are out of work and are wanting to learn new skills that put money in their pocket over the internet,” he says.
TYLER MACKECHNIE
“People buy from people, not companies.”
“We partner up and make them our affiliates, we teach them how to look presentable on social media, how to attract business and generate leads, how to speak, how to grow as a person and have the right mindset.”
He went on to add that several of his affiliates ended up starting their own companies and brands. Some of those he has mentored and coached have even become multi millionaires.
In an attempt to help amateur entrepreneurs with his experience and business understanding, Tyler provides personal coaching, and also makes himself available as a professional speaker at events and shows.
Focus on social entrepreneurship
While profitability is the core objective of any business, Tyler has the opinion that making a social difference along the way is extremely important to sustain success. Stressing on the difference between social entrepreneurs and for-profit business, he said that the ones who succeed actually focus on making an impact with the objective to become profitable at some point.
One of the main dilemmas in social entrepreneurship is having to choose between profit and social impact. Tyler believes that money follows good deeds.
“If your impact provides value, the money will always be there. Focus on the impact first, as you get better at it you’ll make more money,” says #serialentrepreneur Tyler Mackechnie.
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He suggests young entrepreneurs learn the art of creating a great team and selling their vision to them. As more people work towards the same vision, it creates much more impact and helps to build a self-sustaining enterprise. “I was able to learn this skill by joining a network marketing business when I was 18. It was inexpensive and taught me the right skills to build a team and have everyone work on the same vision.”
When asked about how governments could encourage social entrepreneurship, Tyler said that the huge amount of information available at our fingertips is enough to motivate entrepreneurs to make a social impact. However, he opined that schools and colleges should teach young minds to think creatively rather than mugging up unimportant information.
Building a personal brand
Talking about the trend of prominent business personalities adopting social entrepreneurship, Tyler believes building on brand names is a natural way in today. “It’s just the way the world is moving, people want to see a face. People want to relate, it’s not enough to just be a company anymore, you have to be a person.”
Tyler has recently launched Traide Smart, a platform that can help the average person grow their wealth. The aim of Traide Smart aims to help people become financially independent, through sharing the platform Auvoria Prime created for customers and affiliates.
“We only focus on what is working now, not what worked five years, 10 years or forever ago. We’re in the 21st century, and we act like it.”
‘We help teach them how to make money with us as a customer first, educate them on the financial markets, then we show them how to build a name for themselves, which allows them to have confidence to never have to rely on someone else to sign their paycheck,” he says. “So for us we love partnering with affiliate models where they’d much rather pay money to people in a sales environment instead of just using advertising funds on Facebook Ads and other advertising platforms.’
Starting out wasn’t easy
When Tyler began his entrepreneurial journey, he was constantly met with advice to be ‘realistic’. He dropped out of college, which was met with a a lot of backlash, but according to Tyler, school was holding him back from building his business.
“By giving myself no plan Bs, I’ve had my plan blow up in my face, but nothing a true hustler can’t recover from.”
He credits the book Think and Grow Rich by Napoleon Hill for giving him the mindset to succeed in business. The book encourages individuals to put faith into your dreams, which goes against conventional ideas of how to build your career today.
Take risks when you’re young
Tyler believes you should go for what you want wholeheartedly while you’re young. Taking risks when you’re older can be more difficult, especially when you have a family, mortgages and other responsibilities. For Tyler, making the most of your youth means investing time on your projects, take leaps of faith, and always learn from other successful people around you. In every business setting, aim to be a sponge and soak up all the knowledge you can, he says.
Tyler’s ethos is to shut out others’ opinions when it comes to dissuading your mission. Not everyone is worth the energy invested in changing their minds.
